1. Reach Internet Readers
2. Indexed By Google News & Partners
3. Indexed By MSN News & Partners
4. Accessed By Countless RSS Recipients
5. Get Your Message Out There
6. Instant Search Engine Inclusion
7. Drive Online Traffic Your Way
8. Search Engine Optimization
9. Increase Your Link Count
10. Defend Your Brand
11. Define Your Message
12., Generate Publicity

And.. These are just a few of the valuable results gained by using such services:

1. Reach The Media (print and online)
2. Indexed By Google News & Partners
3. Indexed By Yahoo! News & Partners
4. Indexed By MSN News & Partners
5. Accessed By Countless RSS Recipients
6. Presented To Media Registrants
7. Generate High Credibility Publicity
8. Drive Online Traffic Your Way
9. Search Engine Optimization
10. Increase Your Link Count
11. Defend Your Brand
12. Increase Public Awareness

There are many free versions of “Press/News Release Services”, which give both the veteran and the beginning eBook author and publisher an opportunity to get a feel for the effectiveness; however, there is a great deal of competition and “riff raff” submissions to contend with too.

The paid variety of “Press/News Release Services” tend to keep out abusers, and the low cost usually makes this one element worth the subscription.  But… Shop around, the prices and effectiveness can be very varied.

One such service I consider to be a favorite (and no, I do not collect any kick back for this promotion) is a company know as “Webwire”, and the URL is naturally: http://www.webwire.com .

The positive aspects is fast indexing (2 days), on par with ezine articles, little competition, and it is easy to use once you get familiar with the Website.
 
Remember that Google, Yahoo and MSN bots visit frequently, and the price keeps out the “riff raff” that most free sites get.  I would tend to “theorize” that Google may give it a few special points because of this.

On the downside, which I consider a plus because it reduces a lot of competition, is that it cost a little bit.
 
Also the results last about 1 to 2 weeks, but it is great to use for new eBook launches.
 
To stay “clean” you need to submit each press release by following the really easy guidelines, which can be read at this URL:  
http://www.webwire.com/FormatGuidelinesOptions.asp, and these are great guidelines to apply when submitting news releases in general.
 
However, the guidelines are not really very tough, but be sure to follow them because 1. You know your release pulled, and 2. They usually convert very well because you wrote your article as NEWS and not as a sales pitch.
 
Webwire can be a powerful little tool to keep in your arsenal.

If you are interested in getting the word out about your eBook in a hurry, then I highly recommend using “Press/News Release Services”.

In fact I’ve compiled an eBook (click here to download) listing several of the most popular “Press/News Release Services”.  Many have no fees; however, be sure the service you select meets the needs of your eBook promotional efforts.

To our continued success…

May God continue to bless you and all of yours,

Don D. Morrison <>< http://dondmorrison.com